The platform is rolling out a updated setting that enables them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the service disclosed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the following weeks before a global release. This advancement aligns with a rise in AI content, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the quickest rising video streams on another major platform exclusively feature content made by AI. A large amount of this content is classified as mass-produced AI material, a label for substandard, factory-style content that is typically absurd or surreal.
Based on user feedback that numerous viewers appreciate content made with AI tools, including digital art to science explainers, and we aim to provide users the option to adjust the amount of that, according to their own choices,” commented a spokesperson.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its network identified as AI-generated. Overall, over 100 million media items are uploaded to the service every day, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be in a position to reduce or increase the volume of AI content they view by using the “manage topic” feature in the app and selecting the AI content topic. Additional categories that currently be adjusted under the setting cover politics, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s rules oblige content makers to label lifelike artificially created content, and it bans harmful AI impersonations of public figures or critical incidents. Any believable AI video that is unmarked can be deleted under its terms of service.
Additionally, the app will henceforth apply an AI-generated watermark to content created with its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This measure is intended to deter users from attempting to evade the labeling process.
Educational Initiatives
The platform is additionally launching a $2m AI literacy fund for experts and groups to produce learning resources about using AI responsibly. This initiative will support non-profit groups focused on educating coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, following controversy over proposals to cut jobs for hundreds of review team members in the United Kingdom. It is expected to cut a significant number of roles in its trust and safety department in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that staff-based oversight would remain essential, but AI can shield workers by removing the most distressing content prior to it is viewed by staff. The platform reported a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
